When Blockchain Is NOT the Right Solution
Smart contracts are appropriate when: the business logic genuinely requires trustless, tamper-proof execution between parties who do not trust each other; decentralisation is a core product requirement (not just a marketing claim); and the asset or agreement being managed has sufficient value to justify the gas costs and development complexity. Smart contracts are NOT appropriate when: a traditional database and legal contract can enforce the same agreement (most B2B use cases); the data that the contract needs to act on lives off-chain and requires an oracle (adding a trust assumption that partially undermines the decentralisation argument); or the regulatory environment for your use case (security tokens, financial products) is not yet clear in your jurisdiction. ClickMasters will tell you honestly whether your use case requires blockchain.