Responsive, fast-loading websites that look great on every screen.
Delivery focus
As a trusted UX UI web design agency, we build responsive, fast-loading websites that look great on every screen and guide visitors toward taking action. The work sits inside UI/UX Design Services and is scoped, built, reviewed, and handed over as one engagement.
Responsive design
Fast loading
Cross-device compatibility
Conversion-focused
Scope
ClickMasters designs B2B websites for companies across the USA, Europe, Canada, and Australia. Conversion architecture that moves ICP visitors from awareness to qualified lead. Messaging hierarchy that communicates value in 5 seconds. Responsive layouts that perform on the devices your audience actually uses. Figma designs that hand off to development without ambiguity. Core Web Vitals 90+ standard.
A B2B website has one job: move the right visitors from curiosity to conversation. Most B2B websites fail this by optimising for aesthetics beautiful hero images, impressive animations, and award-winning layouts that do not communicate what the product does, who it is for, and why it is better than the alternatives within 5 seconds.
Complete website design: messaging workshop (ICP definition, value proposition), sitemap and page hierarchy, wireframes (desktop/mobile), high-fidelity Figma designs (all pages, all states, all breakpoints), and design system. WCAG 2.1 AA compliant.
High-conversion landing page design: above-fold optimisation, A/B test variant design (2-3 hero variants), form optimisation (minimum fields, inline validation), and page speed optimisation (LCP <2s).
Structured website redesign: analytics audit (top-traffic pages, exit pages, conversion funnel drop-off), heuristic evaluation, stakeholder messaging workshop, redesign with SEO preservation (301 redirect mapping), and A/B rollout (20% traffic to validate conversion rate).
Marketing website design for SaaS products: pricing page design (plan differentiation, feature comparison), integration page design, documentation design system, and changelog page (builds trust with technical evaluators).
Phase 1 · Week 1
ICP definition, value proposition articulation, differentiation from alternatives, primary and secondary conversion goals, and page hierarchy. Deliverable: Messaging Brief + Sitemap.
Phase 2 · Week 1-2
Low-fidelity wireframes for desktop and mobile. Conversion architecture validated before high-fidelity. Stakeholder review. Deliverable: Wireframe Library.
Phase 3 · Week 2-5
Figma designs for all pages at all breakpoints. Component library, design tokens, WCAG 2.1 AA compliance. Deliverable: Figma Design File.
Phase 4 · Week 4-6
Stakeholder review against the brief, feedback collection, design iteration, final approval. Deliverable: Approved Figma File.
Phase 5 · Week 5-6
Figma dev mode configuration, asset exports, interaction specifications. For design+dev engagements: Next.js or WordPress implementation. Deliverable: Handoff-Ready Figma or Live Website.
ICP-focused, value in 5 seconds, one primary CTA per section | Basic: Aesthetics-first, beautiful but doesn't convert
Named customer logos above fold, specific case study stats | Basic: "Companies like yours" (no-name logos)
Core Web Vitals 90+ standard, LCP <2.5s on mobile | Basic: Hero videos, render-blocking scripts
Minimal fields, inline validation, mobile-optimised inputs | Basic: 15-field forms with validation only on submit
Analytics audit, SEO preservation, A/B rollout | Basic: Redesign everything, lose SEO, cutover 100% at once
Pricing page design, integration ecosystem display, documentation design system, and changelog page. Converts technical buyers.
Authority-building content architecture, case study templates, service area pages, and trust signals throughout.
Product catalogue design, category navigation, cart and checkout conversion optimisation, and search experience.
Multi-division navigation architecture, investor relations content, careers page, and compliance-required accessibility.
These ranges are planning anchors. The quote names scope, timeline, and what is excluded. Talk through a quote.
$3,000 - $6,000
1 - 2 weeks
Heuristic eval, conversion analysis, CWV audit, priority fixes
$3,000 - $8,000
1 - 3 weeks
Single page, conversion architecture, Figma, A/B variants
$8,000 - $22,000
3 - 6 weeks
Full Figma, all breakpoints, WCAG 2.1 AA, component library
$14,000 - $35,000
5 - 9 weeks
Full site, messaging workshop, design system, handoff
$12,000 - $30,000
4 - 8 weeks
Pricing page, integrations, docs system, changelog, full site
$12,000 - $40,000
5 - 10 weeks
Analytics audit, redesign, SEO preservation, A/B rollout
$20,000 - $70,000
7 - 14 weeks
Full design then implementation one team, no handoff
$2,500 - $6,000/mo
Ongoing
Landing pages, feature pages, A/B test variants, refresh
Web design is the discipline of defining how a website looks, feels, and guides user behaviour the visual hierarchy, layout, typography, colour, interaction patterns, and conversion architecture. It is primarily done in Figma (or other design tools) and results in a visual specification that developers implement. Web development is the engineering discipline of building the working website writing HTML, CSS, JavaScript, and connecting to backend systems. A professional B2B website project requires both: design first (to ensure the conversion architecture and visual system are correct before any code is written) and development second (to implement the designs accurately, with the performance, accessibility, and SEO standards required for a production website). ClickMasters offers design-only engagements, development-only engagements, and combined design + development engagements.
B2B website design costs range from $3,000 for a website design audit to $40,000 for a complete website redesign with messaging workshop, analytics audit, and A/B rollout strategy. A 5-10 page B2B website design in Figma costs $8,000-22,000 and takes 3-6 weeks. A 10-20 page website with design system costs $14,000-35,000. A SaaS marketing website design costs $12,000-30,000. Landing page design costs $3,000-8,000. Combined design and development (ClickMasters designs and builds) costs $20,000-70,000.
A ClickMasters web design engagement delivers: a Figma design file with all pages at all breakpoints (mobile 375px, tablet 768px, desktop 1280px), a component library (all reusable UI elements with all interactive states documented), design tokens (colour palette, typography scale, spacing system ready for CSS variable or Tailwind configuration), interaction specifications (annotations on any non-obvious behaviour hover states, transitions, conditional logic), asset exports (SVGs, icons, images in correct formats and resolutions), and a WCAG 2.1 AA accessibility audit report confirming contrast ratios and interactive element accessibility. For design + development engagements, the Figma file is configured for developer mode engineers can inspect any element and extract exact values.
A landing page design takes 1-3 weeks. A 5-10 page B2B website design takes 3-6 weeks. A 10-20 page website with design system takes 5-9 weeks. A full website redesign (analytics audit, messaging workshop, redesign, SEO preservation strategy) takes 5-10 weeks. Timeline depends on: number of unique page templates (a 20-page website with 5 unique templates takes less time than a 20-page website with 15 unique templates), whether a messaging workshop is included (adds 1 week), stakeholder review cycles (ClickMasters designs to a tight brief and presents at each milestone unlimited revision cycles are not included), and asset availability (providing brand guidelines, approved photography, and copy reduces design time significantly).
Web Design is one line inside UI/UX Design Services. Teams with an adjacent problem often compare it with UI/UX Design and Product Design. For a written delivery narrative, read the SaaS booking platform QA case study and the rest of the case studies.